Have you heard about blogging, but you don’t have time or resources?  Still new to Blogging, and not sure where to start?  A Blog can catch the eye of the reader and help your business grow.

Topics Covered Include:

  • Defining Blogging
  • Benefits of Blogging
  • Topic Selection/Content Tips
  • SEO & Blogging – Perfect Pair
  • Pros and Cons of Free vs. Paid Blog Hosting

Twitter?  Tweeting?  Want to know more?  In 60 minutes we cover the basics of Twitter.

Topics Covered Include:

  • The Concept of Twitter
  • Creating a Twitter Profile
  • Sending a Tweet
  • Twitter Terms
  • Following
  • Creating Lists
  • Searching

LinkedIn Part I

LinkedIn… looking for connections, business, referrals or more? Then you are at the right place!

Why not maximize your time on LinkedIn to help deliver results. Join us for this two part series on LinkedIn Success for Business Development.

Social Media/Networking sites are great; they are easy user friendly and free. As you might imagine, MOST users have never been trained on proper settings, what to do when you arrive, how to find or get business or what NOT to do!

Topics Covered Include:

Part I: Build your LinkedIn Foundation

  • Ideal LinkedIn Profile
  • Optimized Account Settings
  • Custom URL and Web Links
  • Requesting a Recommendation
  • Etiquette to Accepting and Sending an Invitation to Connect

LinkedIn Part II

The foundation is in place, the bad habits kicked.  NOW it’s time to see the real power of leveraging LinkedIn for business development and networking.  Why not maximize your time on LinkedIn to help deliver results.

Social Media/Networking sites are great; they are easy user friendly and free. As you might imagine, MOST users have never been trained on proper settings, what to do when you arrive, how to find or get business or what NOT to do!

Topics Covered Include:

Part II: Building Business

  • Review Optimized Profile & Settings
  • Tips to Managing Your Growing Network
  • Searching Contacts, Companies, Updates, and More
  • Tips for Effective Introductions and Networking
  • Following People & Companies
  • Build Your Company Page

Facebook Part 1: Profile & Business Page Basics

Are you safe on Facebook?  Want to know how you should create an optimized profile, page, and user settings to ensure privacy and visibility?  It’s possible – just need a little training!

Topics Covered Include:

Facebook Profile:

  • Navigation
  • Profile Build
  • Sending & Accepting Friends
  • Friend Lists
  • Privacy & Account Settings

Business Page:

  • Selecting your Category
  • Populating Data
  • Review Administrative Settings

Facebook Part 2: Advanced Users Only

Want to take your page to the next level?  Advanced users only will take away the next steps on Facebook

  • Application Enhancement:
    • Email
    • YouTube
    • Blogs
  • Tagging
  • Managing Your Wall & Interactions
  • Using Featured Like Categories
  • Understanding Insights
  • Tips For Running Facebook Ads

Just getting started with Social Media and can’t seem to wrap your head around it?  Here is the introduction you have been looking for to understand the Social Media “Big Picture” to help plot your course.

Topics Covered Include:

  • What is Social Media?
  • What Not To Do On Social Media
  • 6 Keys to Success in Social Media
  • Examples of Facebook, LinkedIn, Twitter, and YouTube

Recap:

* Live 60 Minute Webinar (50 minutes of Instruction; 10 minutes of Q & A)
* PDF Checklist and Action Items sent via email to all attendees
* Limited Space Available

New to Social Media?  Looking for a comprehensive introduction for your Business? Manufacturers Resource Center (MRC) is offering a 4 hour workshop to kick-start your Social Media!

Topics include:

-Facebook

-Twitter

-LinkedIn

Advanced Students…

Looking for the next step or how to make it all work now you are on Social Media? There are hands-on workshops available for you!

Eastern Montgomery Chamber of Commerce (EMCC) is offering members & friends a chance to really learn Facebook and YouTube to reach your target audience.  This is your chance to really learn 1st hand about privacy, lists, posting, tagging, pages, and how to make a FREE video.

Technology is constantly changing, which has brought change to “the art of Social Networking.” What are the myths and realties of “Social Networking,” how do you adjust? How do you get involved and choose the right site that millions that are already utilizing? Karen P. Katz, founder of the Career Acceleration Network (CAN), LLC, a creative career strategist, and Kevin Winters, MBA, All Seasons Web Solutions have teamed up to educate the Collaborative on how to best use on-line social networking tools. Technology and networking has brought together people with a common interest of networking, meeting new people, sharing ideas and thoughts, both professional and personal in a new virtual world.

Most people are familiar with the Kevin Bacon game of “Six Degrees of Separation” a concept that each person is an average of 6 steps from Kevin Bacon. LinkedIn is the best example of an on-line network to describe this theory. When considering an on-line network or social group there is always an option to join or not to join, to connect or not to connect. For those that choose to join and connect they are building a personal on-line networking community. In doing this, it is suggested you “Nurture your Network” and maintain your contacts, not just use someone for information or a connection and throw away, like a tissue. Think before you accept a connection, make sure you are aware of who you are connecting with, keeping in mind you want to build a workable network. Try not to get caught up in getting the most connections, which can lead to useless or cold connections down the road.

The focus was on three key terms that included: Online Identity, Social Networking and Linked-In.
On-line Identity is described as your web presence that can be both personal and/or professional. Once your information is out there, it can be difficult to have it removed. Those with on-line identities can include anyone with an e-mail address, a log in name and password for a website, bloggers, those with websites of personal/professional, the list continues. Did you ever “Google” yourself? You can manage your on-line identity by limiting or not limiting the information you post or make public.

Social Networking connects those with similar interests in networking topics, a group of personal/professional contacts; it is assumed an on-line network. This is considered an extension of traditional networking. Usually it requires joining a particular group or logging onto a website associated with networking.

LinkedIn is the most well known and professional on-line networking sites. It allows members to search jobs, find old contacts, colleagues or friends and allows members to display professional profiles. This is an easy way to get connected in a non-invasive controlled environment.

There are two general categories for “social networking” either social or professional. Why connect, why join? To reconnect with someone in a non-invasive fashion, to keep in touch with someone or to seek information you may have forgotten about someone. The connection is done via the internet, which helps avoid what could be an awkward phone call. Once the connection is re-established it makes a future call a ‘warm’ call having a new commonality, your network.

Jason Alba is an author of two popular “Now What” books for LinkedIn and Facebook, excellent resources if you missed this Roundtable. Other notable sites to use in building an online presence include:Business: LinkedIn.com, Spoke.com, ZoomInfo.com. At these sites you can create business profiles, list contact information and business related information. Personal/Social: MySpace, Facebook, Friendster. You can post personal information, picture, chat on ‘wall’ spaces, usually non-work related.Non-Profits: http://www.wildapricot.com/blogs/newsblog, KIVA.org.

Website vs. Blog: A website is often a static place usually used as an information portal for products or services, coined as ‘push marketing’. A blog is a dynamic site that is constantly changing offering a more informal place to post comments, articles or allow customers to make comments and interact in a forum setting. This can be a controlled environment by the Blog owner.

It is becoming more common to see Blogs and Websites used together or linked together as an extension of one another. Blogs often will be seen higher on a Google search, assisting in name recognition through SEO (Search Engine Optimization).

When building your network and social profile there are two tools that can bring information directly to you, called Google Reader and RSS Feeder. You can signup with Google Reader (a free tool/page) to send articles, links and news feeds to one ‘landing’ site to have information of direct interest to you in one location without having to search each item. You can also subscribe to the RSS Reader which sends updates from websites or blogs, so you don’t have to check a site for changes, they come to you! You can link your RSS Reader to Google Reader.
LinkedIn is used by all types of business professionals including Fortune 500. The site is used to network and connect with others and as a recruiting tool. LinkedIn uses degrees of connection: Your Contacts (1st degree), your contacts connections (2nd degree) and their connections which are (3rd degree) from you.

You can use your connections to assist in a warm introduction or to just view profiles. Another common use of LinkedIn is to learn more about a client or prospective client by viewing their profile. What makes LinkedIn unique is the many features offered along with ability to control all aspects of your profile and settings, and set your privacy levels. It is suggested you “brand” yourself with your profile. Select keywords for your summary to set yourself apart from others, creating a unique on-line personality. Most people use LinkedIn’s free profile which allows for plenty of networking and available connections. When linking with someone, contacting them first on your own or through a friend might help in securing the connection and avoiding using your 5 free “Invites to Introductions” which comes with the free account. After the 5 are used you can purchase more but you have unlimited “Invite to Connect.”

An interesting note: Be careful who you Invite, there are 3 options when someone receives your invite to connect: Accept, I Don’t Know and Ignore. If you get 5 “I Don’t Knows” you are blocked from your LinkedIn Account as a “Spammer.”

When you create your profile remember: ask for recommendations. It is said by on-line experts that you should average 65 connections on LinkedIn to have an effective profile and 10% should provide a recommendation.

Our 2 Part Collaborative Roundtable brought many new faces including an effective Q&A’s of how to create and manage profiles. This was an impressive collaboration of minds to help extend our traditional networking to social networking.

We hope to see you on a social networking site soon!

(This article was published in The Collaborative Newsletter of the Suburban Chamber of Commerce in Willow Grove, PA. April 9, 2008.)

 

Did you sign up for Twitter? In a few short minutes you can create your own Twitter Profile. Above is a short video by Animated Explanations that shows the concept of Twitter. The video is a little outdated, however, it is worth sharing because they have an excellent overview of the concept of Twitter and how it can be used.
Businesses can have direct access to media, reporters, clients, customers and more.
Job seekers can have up to the second updates on job openings, companies and hiring managers.

Twitter can be used from your desktop, laptop, tablet or mobile device via the internet or application.

A few tip for tweets:

A “Twee”t is a 140 character message sent to a real time news feed of your Followers and Twitter.

Key terms to Know:

•  @username – Allows you to tweet about a specific user/profile. Shared on both profiles.
•  RT @username – Allows you to ReTweet or RT what someone else wrote, giving them credit
•  d username – Direct message to another Profile.
•  #Topic – This puts your tweet in a community/category with other tweet with same #topic.

Need Help? help.twitter.com Looking for something? Use search.twitter.com or Google search old tweets: site:twitter.com/username

Latest the latest Tweet Trends?   http://hashtags.org  or  tagal.us  or  whatthetrend.com
See what’s HOT on Twitter right now?   Twitscoop.com  or  Twopular.com

Manage 1 or Multiple Accounts:  Tweetdeck.com or HootSuite

Go Mobile with Twitter! Twitterific, Tweetie, Twitterberry, Tinytwitter or many others!

Have a long web address to share? Use these links to create tiny/short url’s for twitter: Bit.ly, Tr.im, Ow.ly or cli.gs

HASHTAGS = Topics

In a career search? Use a combination of hashtags such as #jobs #job and your industry keyword for your job title. I.E. #marketing #IT, #software, #CFO… : #jobs with your keywords to find positions – up to the second.

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Are you a business?
Have you asked yourself, “Should I create a Google+ Page for my business?”

YES!! Sooner rather then later. If your business has a social media presence or you are planning your social media for the upcoming year, now is a good time to add a Google+ Page to the list. Think of it as staking your claim for your business to use now or down the road.

Most social media sites only allow one username per profile and you cannot duplicate names, therefore it is important you claim your name for your business before someone else does.  Now if you are never planning on using social media for your business then, I would not worry about it.

Creating a Google+ Page is fairly simple. If you do not already I recommend creating a Google account for your business to connect to your Social Media sites. With your Google account you will have access to a variety of Google tools including a few of my favorites: YouTube, Google Alerts, Google Analytics, Google Webmaster Tools, GMAIL and many more. From here you will create your Google+ Page.